IKEA, the Swedish furniture giant is debuting its India entry with its first store set to open in Hyderabad, the city of pearls, in July.
Known for its first of a kind Do-It-Yourself model, IKEA offers a variety of ready-to-assemble furniture, kitchen appliances, and accessories all designed by its in-house designers.
The world’s largest furniture retailer has a presence across 49 countries and operates 415 stores as of 2017.
IKEA prefers to operate out of its own premises which are usually designed with large & spacious layouts and comes with an in-house restaurant.
In similar lines, IKEA store in Hyderabad is opening up in a 13-acre spacious area which covers 400,000 sq.ft of built-up store space. IKEA has earmarked an investment of more than INR 800 Crores (US$ 120million) including the cost of land, construction, capital goods for the store, according to an ET report.
The retail giant is setting up a 150 member in-house team to help customers with furniture assembly while at the same time partnering with UrbanClap, the lifestyle services app, to extend its services, as reported to Reuters. Overall, IKEA plans to hire around 800 people including the staff for its in-house restaurant, for Hyderabad store.
IKEA, known for its budget-friendly & ergonomic designed furniture worldwide, is expected to price several offerings under INR 200 ($3) in the new store, aiming to attract price-conscious customers.
The furniture giant is planning to open its subsequent stores in Mumbai, Bengaluru and Delhi NCR in coming years.
Here is the video posted by IKEA in its Facebook page: