Tech giants Facebook and Google are eyeing BCCI Media rights. Currently, Hotstar is holding the media rights. According to close sources, Facebook and Google are giving a stiff competition to Hotstar. BCCI is hoping that India’s recent ODI and T20 series win in South Africa is going to push the rights further up.
Close sources confirmed that the base price for digital rights per match is pegged at Rs 8 crores for the first year and Rs 7 crores for the next four years. Parallelly, the Television rights per match are quoted at Rs 35 crores for the first year, and Rs 33 crores for the next four years.
With Facebook and Google eyeing to diversify their business, they see Indian Cricket as one of the biggest opportunity. Both Facebook and Google enjoy unprecedented traffic, with over billion internet users surfing the web. Out of the billion, more than half come from India. The companies also have massive cash reserves, which make them the ‘ideal’ bidders.
The fight for ‘BCCI Media Rights’ will move either in favour of Facebook or Google. It is very difficult for Hotstar to secure the rights this time around. The e-auction date has been extended from March 27th to April 3rd by the BCCI.