Travel portal ‘Make My Trip’ has rolled out its ‘Pay Later’ feature. The latest feature is available to select customers currently. ‘With the Pay Later feature, we are trying to drive the customers towards bookings.
The credit option not only reinforces trust in online travel booking but also brings in the convenience factor, where money plays big. We are trying to fill in the need-gap for micro-credit, and improving customer’s experience when it comes to online travel booking’, said Rajesh Magow (Make My Trip CEO India and Co-founder).
After Make My Trip acquired Goibibo (which acquired Redbus previously), the travel-portal is planning to scale its business operations and is reportedly in talks with various fintech companies.
‘In India, consumer lending remained as an unsolved part of the online travel industry. Once it is solved, we can see the (online travel booking) market blooming in a short time. Make My Trip does understand there are grave concerns in implementing this feature. This is where machine learning helps us to build internal data on costumers purchase behavior, and other insights’, said Rajesh Magow.